William Hill could soon be sharing online poker tables with 888 players after its sister brand, Mr Green, quietly moved onto the 888 poker network. The bookmaker is being lined up for a possible launch in the UK and Spain, bringing another familiar name into the fold.
Mr Green is already dealing cards on 888 software in Denmark and Sweden, with an international poker offering operating under its Malta licence. There was no big announcement, welcome promotion or relaunch campaign. The switch happened behind the scenes.
Kfir Lior, 888’s VP and Poker Director, confirmed the arrangement during an interview with Poker Industry PRO. Mr Green began migrating to 888 technology in late 2023, with the wider platform integration completed by February 2025.
For 888, it marks a change of direction after nearly nine years without new third-party poker skins joining its network. William Hill could be the next brand to come aboard, although no launch date has been confirmed.
Three Familiar Gambling Brands, One Poker Network
All three operators belong to evoke plc, the company previously known as 888 Holdings. It bought William Hill’s non-US business in 2022, bringing Mr Green into the group after William Hill had acquired the casino operator in 2019.
Their histories are quite different.
| Brand | Established | Poker background |
|---|---|---|
| 888poker | 2002 | Launched as Pacific Poker; operates its own network and 888LIVE tournaments |
| Mr Green | 2008 | Nordic casino brand that later added poker; now using 888 technology |
| William Hill | 1934 | Long-running bookmaker whose online poker room previously used CryptoLogic and Playtech’s iPoker network |
888 has spent more than two decades competing for online poker traffic, while William Hill has traditionally treated poker as one product alongside sports betting and casino games. Mr Green is similar in that respect. Neither has built the sort of dedicated poker ambassador team or live tournament circuit associated with 888.
William Hill Poker Has Been Here Before
Anyone who played online poker during the boom years will remember William Hill Poker. The bookmaker originally operated on the CryptoLogic network before moving to Playtech’s iPoker network in April 2009.
That deal opened up larger tournament fields, more cash tables and shared liquidity with other poker skins. William Hill also offered a welcome bonus of up to £400 and ran WSOP satellite qualifiers, including packages valued at $13,000.
It was a familiar setup for players at the time. Different poker rooms offered their own promotions and loyalty schemes, but everyone ended up battling across the same network tables. William Hill’s potential move to 888 would follow much the same principle, although the software, player pools and rewards would be different.
888 Has the Players and Tournament Schedule
Unlike its sister brands, 888poker has invested heavily in professional players, content creators and live events.
Its 2026 ambassador lineup includes Vivian Saliba, Ian Simpson, Lucia Navarro, Aaron Barone and Nick Eastwood. Simpson has enjoyed a decent run himself. The British pro won both the UKPL Manchester High Roller and Main Event in September, banking £54,620 across the two tournaments. Barone also made headlines at the WSOP, finishing 65th in the 2026 Main Event for $125,000. His run featured in 888’s six-part WSOP documentary, alongside the rest of the ambassador team.
The operator has been busy on both the live and online fronts.
| Recent 888poker event | Figures |
|---|---|
| XL Autumn Series | 41 tournaments |
| XL Autumn Main Event | $250 buy-in, $300,000 guaranteed |
| 888LIVE London 2026 | £1,250 Main Event, 379 entries |
| London prize pool | £396,050 |
| London champion | Marius Conan, £91,170 |
Frenchman Conan beat Nathan Cohen heads-up at the Victoria Casino on October 18, taking the trophy after the tournament comfortably cleared its £250,000 guarantee.
Will William Hill Bring More Fish to the Tables?
That is what existing 888 regulars will be hoping.
A bookmaker with an established sports betting audience has the potential to introduce casual players to poker without requiring them to find a dedicated poker site first. More recreational traffic could mean healthier cash games, especially at micro and low stakes. Tournament players would also welcome larger fields, provided the guarantees grow alongside them.
There are still a few unknowns:
- Will William Hill and 888 offer identical cash-game and MTT schedules?
- Will rake, cashback and loyalty rewards differ between brands?
- How much additional traffic can Mr Green generate from Denmark and Sweden?
- Will the UK and Spanish William Hill operations share the same player pools as existing 888 customers?
The regulatory side matters too. Not every European poker market can share liquidity freely, so the actual games available will depend on local licensing arrangements. 888 has already done the hard part with Mr Green by getting the software integration finished. William Hill could potentially put a much more recognisable poker name back into the UK market.
Of course, a new skin is only useful if it brings fresh players rather than recycling the same regulars. Nobody needs another lobby full of familiar screen names and empty six-max tables.
Mr Green is already playing. Now we’ll see if William Hill pulls up a chair.
